Native Base offered the miracle of keratin care with the highest satisfaction rate and needed the right communication strategy in social media channels.
Native Base, one of the popular brands that come to mind when it comes to hair care, wanted to create a holistic communication language that made a name for itself with different products besides shampoo, restorative mask and keratin care products.
We have drawn the visual roadmap that will reflect the global perspective of our Native Base brand.
We evaluated the current process of Native Base with market, competitor and situation analysis. Then, we reached global insights with target audience analysis. In line with these insights, we determined our creative designs and started our process by building all our communication plans on these designs.
A holistic communication language in digital media has created trust in the target audience in a short time, and the preference rate of our Native Base brand, which has a different position from its competitors, has increased.